Copywriting is the act of writing copy for the purpose of selling or marketing a ______ business, or idea.
Any device or word that identifies the origin of the product, the manufacturer details etc is known as
The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as
The ______________ is the foundation of any advertising or marketing campaign.
Dividing the market based on age, income, education qualification, is known as
__________ is more commonly used to derive benefit from the associations shaped for a company’s brand or image as a result of the support.
Handwritten posters in the sixteenth and the seventeenth century which are considered to be the forerunners of advertising are
Advertising is affected by ___________ forces
This is a hierarchy of effects or sequential model used to explain how advertising works:
