The Drives that differentiate and identify the brands are classified as?

…………… includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.

Customize products and services

…………… can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.

It is used to identify the brand, to enhances brand awareness and to facilitate unique brand associations.

………………. is the difference between what a brand promises to deliver in its communication and what it actually does

………….. defines what the brand thinks about the consumer, as per the consumer.

Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the example of ………………..

………….. includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

………… includes two aspects of a brand – its associations and its personality.