________________ are large structures located in public places which display advertisements to passing pedestrians and motorists

A longer commercial that mixes entertainment along with information in a program like format is known as

_______________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser

The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called ____________.

Placement of advertisements inside or outside transportation vehicles is known as

A _____________ is in charge for selecting media for advertisement assignment on behalf of their customers.

___________ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen

Mass marketing is otherwise known as

Series of messages that divide a single idea and theme which make up an integrated marketing communication is known as

________________ is an elaborate booklet, usually bound with a special cover